Director of Growth Marketing

Director of Growth Marketing

Company: Maiden Lane Medical

Location: Remote first with optional in person.

Position Type: Full-Time W2 Employee

Salary: $130,000 - 150,000

About Maiden Lane Medical

Maiden Lane Medical is a leading women's healthcare organization with seven New York

locations and a rapidly expanding 24/7 telemedicine platform. Our mission is to make expert

women's healthcare accessible anytime, anywhere through connected virtual and in-person

care.

We are seeking a hands-on Director of Growth Marketing to build and scale our marketing

engine. This role is ideal for a strategic marketer who can define our brand, create compelling

campaigns, and directly drive patient acquisition.

This is a high-impact role with the opportunity to shape the growth strategy of a rapidly

expanding women's healthcare company.

Role Overview

The Director of Growth Marketing will own the strategy and execution behind growing

awareness, attracting new patients, and building a trusted women's healthcare brand.

You will be responsible for developing our positioning, creating high-performing content

strategies, managing paid acquisition channels, and optimizing the patient journey from first

interaction through appointment booking. This role requires someone who can think strategically

and execute independently.

Key Responsibilities

Brand Strategy & Content

Develop Maiden Lane Medical's brand positioning, messaging, and differentiation

within women's healthcare and telemedicine.

Define target audiences, patient personas, and key marketing messages.

Build content pillars and social media strategy to increase brand awareness,

engagement, and patient acquisition.

Develop creative concepts for educational content, short-form video, testimonials, UGC,

and paid advertising.

Growth Marketing & Patient Acquisition

Own and optimize paid acquisition campaigns across Meta

(Instagram/Facebook) and other digital channels.

Build, launch, test, and optimize campaigns within Meta Ads Manager.

Develop strategies to improve conversion rates from advertisement click through

appointment booking.

Analyze campaign performance, patient acquisition costs, and return on

marketing investment.

Identify opportunities to scale successful campaigns.

Creative & UGC Strategy

Source, manage, and collaborate with UGC creators and content partners.

Develop compelling ad hooks, scripts, and creative concepts designed to connect

with women authentically.

Partner with internal teams and external creators to produce high-performing marketing

assets.

Analytics & Optimization

Establish tracking, attribution, and reporting processes.

Use data to make decisions about creative strategy, audience targeting, and

budget allocation.

Continuously test and improve marketing performance.

Healthcare Marketing Compliance

Ensure all marketing activities align with healthcare advertising guidelines, Meta

policies, and patient privacy requirements.

Collaborate with clinical leadership to ensure messaging is accurate, trustworthy, and

medically appropriate.

Qualifications

Experience in growth marketing, digital marketing, performance marketing, or healthcare

marketing.

Demonstrated success driving measurable customer or patient acquisition.

Hands-on experience managing paid social campaigns, particularly Meta Ads Manager.

Experience developing brand strategy, messaging, and marketing campaigns.

Ability to translate data and analytics into creative marketing strategies.

Experience with UGC, influencer marketing, short-form video, or content-driven growth

strategies.

Strong analytical skills and ability to optimize campaigns based on performance data.

Healthcare, telemedicine, digital health, or regulated industry experience preferred.

Years of experience are flexible. We value demonstrated results, creativity, and the

ability to build and execute a growth strategy over a specific number of years.

Why Join Maiden Lane Medical?

Build the growth strategy for an innovative 24/7 women's healthcare platform.

Have a direct impact on patient access and healthcare delivery.

Work closely with executive leadership.

Opportunity to build and lead the marketing function as the company grows.

Competitive compensation and benefits

Diversity and Inclusion

At Maiden Lane Medical, we celebrate the diversity that makes each individual unique and are

proud to foster an inclusive, respectful workplace. We are committed to building a team that

reflects a wide range of backgrounds, perspectives, and experiences, knowing that diversity

strengthens our ability to deliver exceptional care to our patients across New York.

Maiden Lane Medical is an Equal Opportunity Employer. We do not discriminate against

employees, applicants, or patients on the basis of race, color, gender, sexual orientation, gender

identity or expression, age, religion, disability, national origin, protected veteran status, or any other characteristic protected by federal, state, or local law.